In 2014, when McChesney & Ortwerth finalized their plans to expand their services to include a divorce and family law sector, they decided they wanted to try a new digital marketing agency.
Since their personal injury branch was founded, they had been using a lawyer-specific marketing firm that works with thousands of law firms across the United States. While they are very familiar with the legal industry, their results weren’t living up to McChesney & Ortwerth’s expectations.
As we analyzed their current marketing position, and where they would end up in the future, we realized their were a lot of additional digital marketing efforts that needed to be made in order to start seeing a more visible place within their industry.
Managing partner Brian McChesney met with us numerous times to discuss his options and our strategy. In the end they decided on a 3 month trial period for their new divorce and family law branch.
Timeframe: 3 weeks
Platform/CMS: Bootstrap & custom WordPress development
After analyzing the industry, keywords, and competition, we decided it would be best to build a separate website for the divorce and family law practice.
Our research told us the two branches’ websites were going to need be designed with different conversion tactics and, obviously, targeting different words.
The divorce and family law website needed to be a text-heavy site, yet not so dull it leads potential clients away. We used a color scheme very similar to their current personal injury website, but added a tint of gold throughout to highlight calls-to-action.
Along with a conversion-focused design, we also did a lot of research before implementing our on-site SEO and local SEO optimization.
Tools: Facebook, Google Adwords, Google +
Time spent: 2 years
Out keyword research helped us indentify a lot of keywords that were not being targeted by their competition. Utilizing those keywords in our on-site SEO made a huge difference in the amount of time it took to start seeing local search traffic.
Other search engine optimization and inbound marketing services we performed include: local SEO targeting, Facebook Advertising services, social media marketing, search engine marketing, Google Adwords services, and blogging services.
Two other crucial services we focused on was a quality link building campaign, and a Facebook Page Like campaign.
Our Facebook Page Like advertising campaign allowed us to develop a core brand in the local market. Along with our paid Like campaign, we were also able to attract organic likes with a St. Louis-targeted social media marketing campaign.
Our link building services has been the most beneficial service we provided in terms of search engine rankings. We were able to create relationships with relevant blogs and websites to build quality links and build the domain authority of gatewaydivorcelaw.com.
Facebook page likes in the first 2 years
First page rankings for targeted keywords
Average weekly website conversions
Outlets: Facebook, Google +, Twitter
Tools: Photoshop, Illustrator
Wanting to upgrade their logo and business cards, we utilized our branding and design services to create a custom logo design that modified their current logo to a more up-to-date font, but kept a simple design.
Once we finalized the logo, we sent print design mock ups for things like stationary, business cards, window stickers, etc.
“We used the same digital marketing agency for our personal injury website for almost 5 years, but the results were just not there. When we started our divorce and family law branch we hired DELT to design us a website and handle our SEO and online marketing tasks. We were so pleased with the results we ended our contract with our current SEO agency early and handed all of our personal injury marketing over to DELT.”
“We needed a website that worked well on phones and they definitely delivered. Our website looks outstanding and our monthly phone calls are higher than the last three years combined. DELT has truly been a game-changer for our law firm and we continue to recommend them every chance we get.”