As EnergyLink shifted from primarily residential to commercial services, we had to rebrand the company to differentiate the two services. We were in charge of creating a separate site for their residential serivces along with an updates, landing page development, and blog design and updates.
Founded in 2010, EnergyLink offers energy efficient solutions for residential and commercial buildings in Columbia, Missouri. They have become known as the premier provider for services such as solar, HVAC, insulation and more.
EnergyLink came to us in 2014 when they needed to enhance their visibility and appearance online. They wanted their website to increase conversions and be more mobile-friendly. They also wanted it to be clear that their residential and commercial services operated differently, and the creation of landing pages was extremely important to their marketing strategy.
In mid-2016, EnergyLink decided it was going to expand their business. They opened a second location in Denver, Colorado where they have begun taking on clients for their residential sector. They consulted with us on the tasks they / we need to take for their local SEO and what updates need to be made to their websites.
Framework: WordPress, Bootstrap
Timeframe: 1 month
Our first task was to make their website responsive. Their site was built in Ruby on Rails and did not function properly on mobile devices. We created a responsive bootstrap website that is built to increase website conversions and perform well in search engines.
It was also important to give the residential site a completely different look and feel from the commercial side of the business, so we chose a new color scheme that gave a new look and feel to both the site and the business.
Once the website was complete we were tasked with developing a blog on WordPress, creating infographics, designing ads, and other graphic design work. We continue to maintain the daily search engine optimization and marketing services for both their residential and commercial services. We also still update their websites and blogs and provide or graphic design services on occasion.
Platforms: Twitter, Google+, Adwords, Facebook, LinkedIn
SEO and marketing
We have just started a new content marketing campaign for EnergyLink and it is one of our biggest projects to date. We will add the results, as well as the results from past social media marketing, lead page marketing, local SEO, and more in the future.
We have been in charge of countless branding and design projects for EnergyLink.
We have created print designs for them to display in their office and graphic designs for their proposals they bring give to clients.
We are also constantly creating graphics for our search engine optimization and inbound marketing campaigns. We have used many approaches for the designs we use in our social media marketing campaigns and have seen a great deal of success with our strategies and designs.
“I hired DELT almost 3 years ago to handle our fairly unique digital needs. Since then, they have handled all of our digital marketing and web development needs. They have helped our business grow and establish itself in the City of Columbia. Their digital marketing efforts has played a major role in our expansion of both services and offices in Denver, Colorado.